![]() And that doesn’t even take into account that different countries often have different preferred formats that you have to account for. Well, as many companies find, even something as simple as phone number formatting can become pretty important and complicated when you dig into the details.īetween the CRM-specific considerations (how CRMs store and use phone number data), third-party integrations, and general usability within your organization - there is more going on than first meets the eye. A phone number is just a phone number, right? You might think that choosing the right format, or ensuring that all customer phone numbers in your database are consistent is unimportant. There are many different formats that phone number data can take. However, one thing that most companies don’t realize until their CRM databases begin to grow is that it is not just critical that you store customer phone numbers, but also how you store them. Phone numbers are likely to play a critical role in the workflows of many of your teams including sales, customer success, and customer support. One of the most critical fields that you collect in a CRM is customer and prospect phone numbers.Īlong with emails, phone numbers provide the most direct way to communicate with customers. It’s that data that you use to contact customers and prospects, personalize engagements, and put your teams in a position to succeed in their interactions. ![]() Your CRM is responsible for storing your most critical customer data.
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